CUSTOMERS CALLING YOU
Driving growth with compliant web leads and inbound calls.
- Medicare
- Final Expense
- Auto/Home
- Life/Annuities
- Cancer
- Funeral

Driving growth with compliant web leads and inbound calls.
· Over 150 Years of Collective Insurance Experience (Property/Casualty/Life/Health)
· Experts with proven knowledge, techniques, and most importantly, results.
· Digital Marketing specialists producing exclusive, compliant leads
· Respected leaders in Consumer initiated Inbound Calls
· Inbound Call Sales Training and Systems from proven sales leaders
· Career and Independent Agency Sales Development
· Advanced and targeted analytics driven Direct Mail campaigns
Our Associates include talented, US-based digital web publishers working directly with clients, ensuring no middlemen or lead aggregators. Every campaign provides exclusive and compliant customer initiated incoming calls and web-generated leads. High intent prospects see paid ads on platforms like Google, Facebook, YouTube, and TikTok, and can either call you directly or request an outbound call back via an exclusive, web-generated, customer-completed form.
Bontell graduates from The Citadel, the Military College of South Carolina, as a distinguished academic and military cadet.
Begins career in the solid waste and recycling collection industry that includes two entrepreneurial ventures, a Fortune 500 start up, and two regional and national sales leadership roles in collection, routing and software technology.
Starts insurance career with MetLife as a retail life agent. Joined wife in creating the Bontell Agency, an award winning Allstate Insurance Agency.
Designs Progressive Insurance’s first independent agent sales training curriculum, Agency Development Series. Assisted then CEO, Peter Lewis, with call center sales strategies.
Creates the first non-insurance long term care assistance plan in the US.
Creates the first non-insurance end of life assistance plan in the US.
Creates the first online funeral planning and savings plan in the US. Assisted in development of the first Medicare Advantage and Part D programs in the US
Creates the first final expense, simplified whole life insurance plan (Forethought Life) to include financial solutions to insurance clients and family members before, during, and after death
Creates Life & Annuity Retirement Solutions division for Top 10 P&C brokerage in US (IOA).
Creates new end of life assistance insurance plan, Covered! that elevated Settlers Life and its parent company, NGL, to market leadership in the end of life space
Serves on executive leadership teams for (3) national insurance distribution firms (FMOs) and a national final expense insurance company.
The Associates of Bontell & Associates are seasoned professionals with over 150 years of combined experience in the insurance industry. They are experts in various aspects of the insurance business, including starting agencies, working in field offices, corporate home offices, and selling at the dinner table, call centers, and remote locations throughout the U.S.
25 years ago, Steve Bontell served as Assistant Vice President of Sales and Marketing to run the lead management programs of Pennsylvania Life, a career insurance company with over 77 offices and 5,000 agents in the US and Canada. Bontell oversaw lead creation and distribution for Medicare, final expense, life insurance, disability insurance, and annuity leads, that included direct mail and various direct response advertising.
Partnering with Bontell & Associates provides agents and companies with direct, transparent access to high intent prospects through US-based, compliant campaigns and advanced technology, ensuring trustworthy and effective lead generation. Their extensive industry experience, proven sales training, and comprehensive recruiting support foster sustainable, profitable growth.
With our Sales Training Associates having personally closed 5,000 accounts over the phone and assisted in closing another 2,500 accounts, achieving a 90% client persistency rate, Bontell & Associates provides the proven sales training and support you need to significantly improve your closing rates.
Bontell & Associates' patent-pending call transfer program allows insurance companies and sales organizations to receive real-time incoming calls from high intent prospects across all locations, with the added benefit of managing lead spend, auditing calls, and improving closing rates, all within a 24-48 hour implementation window.
Bontell & Associates' recruiting platform, backed by over 100 years of collective recruiting experience and accurate data analytics, ensures the recruitment of top sales agents and performers, creating a strong foundation for sustained business success.
Follow Steve Bontell: https://www.linkedin.com/in/steve-bontell-4152843
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